Innovation Management and Economic Performance in the Tourism Sector: Evidence from Transitional Challenges in Ukraine

Article DOI: https://doi.org/10.57017/jaes.v21.2(92).14

Author(s):

Volodymyr KHUDO Department of Tourism, Faculty of Geography, Ivan Franko National University of Lviv, Ukraine
Kyrylo HIBKIN Department of Public Management and Administration, Faculty of Economics, Management and Psychology, State University of Trade and Economics, Kyiv, Ukraine
Valentyna DEMKO Department of Economics and Business, Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhia, Ukraine
Anhelina SAHALOVYCH Department of Audiovisual Arts & Media Technology, Methodology of Cross-Cultural Practices, Kharkiv State Academy of Design and Fine Arts, Kharkiv, Ukraine
Yuliia PEREGUDA Department of Tourism Organization, PJSC “Interregional Academy of Personnel Management”, Ukraine & Department of Global Economy, National University of Bioresources and Nature Management, Ukraine

Abstract:

This paper examines the impact of innovation management on the economic development and resilience of the tourism business in Ukraine. In the face of unprecedented geopolitical risks and the aftermath of global health crises, innovation has transformed from a competitive advantage into a fundamental survival mechanism for service enterprises. Utilizing a structural-analytical framework, the research evaluates how the adoption of digital service models, safety-oriented product innovations, and adaptive marketing strategies influences firm performance and market stability.

The findings demonstrate that effective innovation management significantly mitigates the negative economic impacts of external shocks by optimizing resource allocation and enhancing consumer confidence. The study concludes that for tourism businesses in transitional and high-risk environments, the integration of technological and managerial innovations is essential for ensuring long-term financial sustainability and contributing to regional economic recovery.

Copyright© 2026 The Author(s). This article is distributed under the terms of the license CC-BY 4.0., which permits any further distribution in any medium, provided the original work is properly cited.

Article’s History: Received 15th of December, 2025; Revised 19th of January, 2026; Accepted 28th of February, 2026; Available online: 30th of March, 2026. Published as article in the Volume XXI, Spring, Issue 2(92), March, 2026.

How to cite:

Khudo, V., Hibkin, K., Demko, V., Sahalovych, A., Pereguda, Y. (2026). Innovation Management and Economic Performance in the Tourism Sector: Evidence from Transitional Challenges in Ukraine: Journal of Applied Economic Sciences, Volume XXI, Spring, 2(92), 635 – 657. https://doi.org/10.57017/jaes.v21.2(92).14

Acknowledgments/Funding: This research received no external funding. The study was conducted using the authors’ own resources without financial support from any funding agency, commercial entity, or institution.

Conflict of Interest Statement: The authors declare no conflict of interest. The research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.

Data Availability Statement: The data supporting the findings of this study are available from the corresponding author upon reasonable request. Due to confidentiality agreements with participants, individual-level responses cannot be publicly shared, but aggregated data and analytical outputs are accessible for academic and research purposes.

Ethical Approval Statement: The research was conducted in accordance with established ethical standards for research involving human subjects. All respondents provided informed consent before data collection and were assured that their responses would be kept confidential and anonymous. The protocol under study was reviewed and approved by the Institutional Review Board (IRB), and it has adhered to the ethical principles of respect, beneficence, and justice. These practices protected the rights of the participants, reduced the risk that may occur, and strengthened the validity and integrity of the results of the study.

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