Acquisition Employer Branding and Talent at the Company "Autohellas"
In order to attract and retain employees, many companies have begun to strategically manage their employer brand, both externally to potential candidates and internally to existing employees. Competition among companies is intense when it comes to human capital. In the so-called "war for talent", companies are competing to attract and retain talent, seeking a competitive advantage as the role they play in organisational performance and company success is recognised. The "war" for talent requires companies to differentiate themselves as employers in order to attract the best available candidates. Companies are looking for the best trained human resources and recognise the employer brand as a significant advantage in attracting, recruiting and retaining talent. Therefore, the aim of this paper is to analyse the contemporary literature in this area, as well as to present an example of good practice of a company in Greece.
© 2023 The Author(s). Published by RITHA Publishing. This article is distributed under the terms of the license CC-BY 4.0., which permits any further distribution in any medium, provided the original work is properly cited.
Pappas, M. (2023). Acquisition employer branding and talent at the company "Autohellas". Journal of Applied Economic Sciences, Volume XVIII, Fall, 3(81), 175 – 181. https://doi.org/10.57017/jaes.v18.3(81).05
Article’s history:
Received 21st of August, 2023; Received in revised form 25th of September, 2023; Accepted 29th of September, 2023; Available online: 30th of September, 2023. Published as article in the Volume XVIII, Fall, Issue 3(81), 2023.
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